Cephas has spent most of his carrier focusing on innovating and designing play experiences for kids.
He has previously worked as Innovation Director for Digital Play at the LEGO Company.
He has been Creative Director and been involved in the development of LEGO WORLDS, LEGO LIFE and LEGO GAMES.
His skills are many from digital games designer, Toy designer, Board game designer, Graphic
designer and Character designer to Marketing, Advertising, Editorial (book, magazine and
newspaper design), Copywriting, Branding, Story Writer, Author, Illustrator and UI/UX
Nowadays he offers his expertise to put playful thinking into more products, places, people and companies in the role as Play Chief Officer at play.institute.
Kids are fun to work with cause…… They make the best clients, they are so imaginative, open, honest, creative, playful and fun to be around. Its always both a challenge and an honour to design for them and also with them.Cephas Howard
"An integrated IP approach to successfully reach and engage kids in their digital and physical worlds."
There are many challenges in how to co-ordinate and develop a new IP that will span
across digital AND physical and successfully engage kids. This talk will address how you might both offset some of the risks and maximise the chances of mutually building a success story through design, planning and the right partnerships.